What We Do

How We Do It

Why Us
Contact Us

The value that corporate events bring to organizations and attendees can be unparalleled. In March 2023, Allied Market Research analysts predicted significant growth in the corporate event market, expecting its market potential to reach over $510 billion by 2030. Despite forces outside our control, the event and meetings industry has proven its ability to adapt and grow like no other.

We’re in a time when a return to normal remains anything but normal. What’s changed the most in recent years is what we value—our time, friends and families and our own beliefs and goals. How we value our time—our greatest commodity—will impact what we see in 2024 corporate events more than any of the recurring challenges that our world faces. Expect this to manifest in the following trends to watch.

1. Artificial intelligence will dominate both in front and behind the scenes at events.

Although 2023 was the year that everyone talked about artificial intelligence (AI), few truly have been able to leverage it effectively. The questions that many will be asking in 2024 are no longer about what AI is or can do but about how AI will impact us professionally, ethically and socially. As event organizers and speakers, AI can already help us create multilingual audio versions of our presentations and streamline event planning processes. However, very few event organizers use AI for planning. This will begin to shift in 2024 as more tools emerge and as we as a society become more aware and educated about how to best use these tools to our benefit.

2. Event accessibility and neurodiversity will take center stage.

For our industry to thrive, attendees must have the power to choose how they participate in events. We’ve seen a lot of progress here, especially by allowing individuals to decide how they engage with an event either in person or virtually. This flexibility gives individuals with disabilities greater access to attend events. In 2024, a focus on accessibility and neurodiversity will be expected of organizers. We’ll see alternate learning formats specifically for neurodiverse populations, increased focus on content for the visually and hearing-disabled, and created experiences that are welcoming and inclusive of everyone.


3. There will be a focus on belonging versus inclusion.

It isn’t enough to be inclusive if that means that your voice still isn’t heard, welcomed or valued. That’s why the topic of belonging is one to watch in the year ahead. Belonging is different. If you’ve ever moved to a new city, started a new job or walked into an event where you didn’t know anyone, you’ve experienced the difference between being included (invited) and feeling that you belong. You don’t truly feel you belong until you meaningfully connect with others and believe that you’re a part of something bigger than yourself—a community, family or industry. Belonging is the next evolution in diversity, equity and inclusion. As these terms have become more polarized in recent years than intended, it’s time to focus on the end goal: belonging. Helping people feel valued—regardless of their differences—is where we need to be.

4. Events will be packed with learning and development opportunities.

Regardless of the industry you’re in or the message you look to share, expect more event and conference programs in 2024 to focus on skill development. Attendees are selective with how they spend their time. Event organizers will capitalize on this trend by packing as much value into their events as possible. An event organizer told me that after focusing their annual event around motivational programming in recent years, they’re actively pursuing speakers to add more practical training on industry topics in 2024. So, attendees will leave feeling not just energized but also educated next year.

5. The future of work will shift again.

If 2022 was the year of the “great resignation,” 2023 became the year that employers looked to move people back into the office to mixed outcomes. For better or worse, this has caused a lot of turmoil in organizations. Sprinkle in a healthy dose of job insecurity given the emergence of AI, mixed with a rising wave of large organizations downsizing, and it’s a stressful position for employees to be in right now. Event and speaking topics around corporate culture have been popular in recent years, and this will continue as employers look to retain their valued employees. The resistance to the return to office largely centers around how individuals prioritize their time. For those aiming to attract these individuals to events and conferences, the struggle is real. Providing flexible options to attend, combined with exclusive learning and networking opportunities, can help demonstrate the value and create that elusive yet desirable FOMO (fear of missing out).

6. Building human connections will continue to be a major goal.

I attended an industry conference that did a great job of bringing in informative speakers and inspiring keynotes, but it lacked the space and time for networking. Those shared experiences and the ability to meet new people within your industry are part of why people choose to attend events. If I’m attending a software conference, I equally value two things: learning more about the software and connecting with others in my position who also use the software. Creating opportunities to foster human connections helps people feel they belong and derive value from an event long after the closing keynote.

Sources: Forbes.com